Digital/Social Media Marketing

Red Carpet Strategies unites three highly experienced and accomplished women spanning two decades, two countries and different corporate environments. Our collaborative, innovative, and results-driven working style is enhanced by our decades of success in our corporate and entrepreneurial life. Our entire company is steeped in the world of virtual technology and because we are not digital natives but are digital immigrants, we can act as Sherpa to make your journey into the social media smooth and profitable. We speak your language and we’ve immersed ourselves in the world of social network marketing and interactive marketing so that we can shorten the learning curve for our clients.

Utilizing 21st century frameworks and proprietary methodologies, social networking platforms, and collaborative strategies, we help companies, business owners, franchisors and experts (authors, speakers, coaches, consultants), harness and profit from social media marketing by building brand equity, competitive advantage and generating sales and incremental revenue by engaging customers and partners in relevant conversations and interactives that produce tangible results.

How We Work:

We are completely invested in our clients’ success.  Included in each package is a personalized strategy session where we come together with your team, via phone or in person meeting, to discuss your priorities and strategic objectives, and how we will integrate and leverage social media networks and activities in support of your stated goals. We also provide you and your team with a 40+-page Guidebook to assist you in building your social media foundation for success. The Guidebook includes customized questions and exercises designed to go over the 8 essential steps to creating a powerful brand strategy, communicating your core message, developing your value proposition, defining your target market, selecting your keywords and influencers, developing a strategy to attract and engage with your target market, listening, monitoring and measuring your results, and much more.

We customize our service packages based on your specific needs. Please contact us today to tell us about your needs and inquire about how we can assist you with your branding and social media marketing needs. We look forward to helping you with your social media success.

Our Services Portfolio Includes:

** Set up an Engaging and Powerful Social Media Presence to establish a leadership position in your industry or field of expertise

** Perform a Brand and Social Identity Audit with actionable, targeted and personalized recommendations

** Develop a Social Media Strategy and Actionable Plan including: an Editorial Calendar, Cheat Sheet, Social Media Dashboard) to support your strategic objectives, initiatives and imperatives

** Social Selling – How to Leverage Social Media for Business Development and Incremental Revenue Growth through value creation and enhanced customer or partner experiences

** Engage, Energize, Educate and Empower your Partner Community by using proven proprietary social media methodology, strategies and tools for partner recruitment and development


Special Projects

We are often asked by our clients and prospects to assist with a specific project or initiative.  Here are some examples of special projects we can assist you with:

Partner Recruitment and Development – Using our Proven Proprietary Social Media Methodology, Strategies and Tools to recruit, engage, energize, educate and empower your Partner Community

Launch of a new product or service – Integrate and leverage the branding, digital and social media components into the Product Launch to target a specific audience/community.

Set up and Execute a Social Media Campaign and/or Contest

How to Integrate Your Email, Social Media Sites and Web Properties for Optimal Results Online – Increase the number and stickiness of  your Subscribers, Fans and Followers

Social Influence: How to Raise Your Social Influence Quotient, Worth and Equity to break through the noise on the Social Web

Build a Community of Dedicated Evangelists around your Products/Services, Increase Your Social Equity and Foster Brand and Customer Loyalty

Social Shopping- How to Use Facebook and other Social Media Sites and Application(s) to Increase Your Revenue Online and Create a Powerful Customer Experience

Build Your “Expert” Platform – with a Proven Methodology for Creating and Repurposing your Content into Multiple Modalities, Venues, and Revenue Streams (coaching/consulting, speaking, writing, seminar leader, mastermind)

Book Launch Author Chat via Tele-seminar/Webinar Event

Customized Project to meet your very specific needs